We are working with a FTSE listed technology/media business based in London, who are looking for a Head of Marketing Automation to join their team.
The Head of Marketing Automation will be a key member of the Digital Marketing Management Team and will be expected to live and breathe the core values of the business. This role is very hands-on with a heavy emphasis on execution.
Key Responsibilities
- Business partnering with brand leads to understand their goals and objectives, working alongside them to develop briefs in the context of audience-driven experiences and to provide subject matter leadership.
- Ensuring seamless delivery of digital marketing initiatives including campaign planning tracking, audience selection and activation, email activity and execution.
- Accountable for evolving the brands approach to Account Based Marketing, designing implementing and optimising strategies and plans.
- Owning the workflow system and producing appropriate reporting on brand activity.
- Running regular review meetings with the brands.
- Monitor SLAs from Digital Marketing and Brands.
- Covering campaign management processing and planning when the Marketing Operations specialists are unavailable.
- Working closely with other Heads of to continually improve processes and highlight any resource gaps that would impact campaign delivery or plans.
- Working with other teams to ensure quarterly review meetings are taking place, and goals and optimizations are clear and executed.
- Managing the Marketing Automation execution team and helping them to upskill the Marketing Operations team on the technology stack.
- Quality checking briefs from brands to ensure that they are of the standard that the team can execute well against.
- Working with the Digital Analytics team to understand and use the brand KPI frameworks and dashboards, detailing when these might require updates/enhancements.
- Ownership of campaign tracking methodology
- Managing the end-to-end process on behalf of the business brands in reviewing future requirements
Requirements
- Strong, demonstrable experience in marketing operations; analytics or a similar role
- Marketo certified and strong automation knowledge.
- A minimum of 5 years’ experience team management experience.
- Ability to lead multiple projects at the same time in a fast-paced environment, ideally with a global brand.
- Working knowledge of Google Analytics.
- Use of Workflow Systems.
Location
Remote (Central London office)
Package
£80,000-£90,000
